After nearly 30 years in finance, business banking, and retail, I have chosen to embark on a new path and leverage my managerial, and financial knowledge and many years of experience in mentoring and accompanying organizational processes while leading changes and harnessing this experience in strategic consulting for companies facing a significant crossroads in their lives. 

Until June 2023, I served in senior positions at Bank Leumi, gaining extensive experience in leadership and management in the financial sector, among the positions I held – managed regions, branches, headquarters, and field units.
What is strategic consulting?
Strategic consulting means building business and financial plans according to the company’s vision, adapting financial processes to the company, and building a control system and feedback, emphasizing and strengthening the company’s structure for a long time.
My expertise is in determining the company’s vision, building a strategy for the company that will lead to the realization of the vision, along with building an implementation process and close monitoring.
The accompaniment process is characterized by leadership development and management of change processes in the organization, with an emphasis on building the right business base both financially, financial backing from the banking system, and in terms of human resource management, recruiting managers suitable to the company’s character and vision, building incentive systems, setting business goals and more.
I have a bachelor’s degree in economics and an MBA.
My banking education includes a commercial credit officer, a private credit officer, and a compliance officer, in recent years I have managed regions, and in these positions, I led many organizational changes, while managing complex sales systems of financial products in a competitive business environment.
I have extensive experience in accompanying companies from various segments:
industry, commerce, marketing, transition of generations in firms (third generation), investment funds, capital raising, start-ups, retail companies, and publicly traded companies.

As in challenging business life, so too in my personal life. I enjoy challenges, and extreme sports, in the past a competitive cyclist, I competed in competitions in Israel and abroad, multi-stage competitions.
In my spare time, I ride sports motorcycles and drive various types of off-road vehicles.